Places are not just physical spaces; they are living tapestries woven over time through the shared stories, aspirations and values that give places their identity and meaning. Place Loom emerged from this philosophy—a practice dedicated to creating, renewing and promoting places that resonate, nurture and inspire.
At its heart is Cath O’Brien, a strategic planner and urban designer whose journey has been one of curiosity and commitment to shaping cities and regional areas. With experience working alongside government, private, and not-for-profit clients, Cath has spent her career helping to shape places that honour people, culture, and country. She is driven by the art of transformation—of seeing the unseen potential within precincts, streets, public spaces, and broader neighbourhoods and cities, and helping clients bringing them to life with purpose and authenticity.
Through Place Loom, Cath seeks to promote places that are not only functional, safe and inclusive, but also where connection is cultivated, resilience is strengthened, and stories are honoured.
The name Place Loom speaks to this craft. Much like a loom that interlaces threads to create a rich tapestry, urban design and placemaking is a process of weaving elements—land, history, culture, community and aspirations—into something greater than the sum of its parts. Each thread carries its own texture and tone, shaping the final outcome. Some are bold, others delicate, but together they create a fabric of strength, beauty and identity.
Through visioning, master planning, policy frameworks and urban strategy, Place Loom fosters places that elevate communities, while also promoting learning and recognition of the deep-rooted wisdom of places and the people connected with that place. It is about design that is felt as much as it is seen—where environments don’t just function but invite participation and cultivate belonging.
