Every thread has a history.
Place Loom is a new practice, woven from over 20 years of experience. As founder and creative director, Cath brings a proven track record of work across strategic planning, master planning and placemaking, shaped through real projects, communities and contexts. Her expertise spans work with government, private and not-for-profit clients across a range of sectors.
We offer tailored solutions that are designed to meet the requirements of our clients, from advisory services and urban research to master planning and placemaking. Read more in our capability statement below.
Place Loom is able to translate visions into robust, place-based structure plans and planning frameworks that guide decision making through clarity of purpose and policy alignment. Cath has led and participated in the development of several strategic plans across diverse scales, from site-specific and precinct frameworks, to broader township and city scale strategies.
Our approach is both analytical and creative, weaving together research, consultation findings, and design thinking to shape outcomes that are aspirational, responsive and deeply rooted in place.
Place Loom brings place and community focused expertise to the development of masterplans. Our approach is iterative and collaborative, aligning creative exploration with technical detail. This is to ensure each master plan is not just aspirational, but pragmatic and achievable.
Cath has led and shaped masterplanning projects across varied contexts - from civic and public spaces, commercial and industrial centres, waterfront and port precincts, housing and mixed-use developments, to areas undergoing urban renewal and regeneration.
Acknowledging that no two places are the same, and the nuances and social constructs of place, our approach honours community, culture and context.
We embed strategies that confront systemic urban challenges while also honouring the unique strengths and stories of the places and communities we work in.
Noting the interconnected threads of communities, country and place, our master plans explore ways to address climate adaptation, housing equity, celebrate and draw on community and cultural narratives, promote social and cultural wellbeing, safety and inclusion, prioritise and in some cases reshape mobility hierarchies, leverage local economies, as well as support regenerative design and asset transition for different areas.
Place Loom understands the importance of unlocking new futures for underutilised and transitioning areas within our regional towns and cities. We see renewal as more than a facelift - it’s a chance to reimagine places with care, courage, and community at the heart.
From forgotten edges to future precincts, we help breathe new life into spaces while respecting what’s already there. Our approach seeks to guide transformation in a way that is equitable, authentic and meaningful - to bring people together, cultivate creativity and where culture thrives.
Place Loom’s founder has experience working across complex sites in flux, areas earmarked for transition and densification. Whether its shaping a master plan and urban renewal strategy, activating a street or retail precinct, exploring alternative futures for disused assets and buildings, governance and delivery frameworks - we can assist you.
We appreciate the importance of shaping cohesive, place-responsive strategies that align policy, governance, and investment with community values.
Place Loom brings expertise in placemaking and place activation, grounded in the belief that vibrant, resilient places emerge when communities, culture, and context are truly honoured.
Our approach goes beyond surface-level activation, focusing instead on co-creating environments that spark connection, reflect shared identity, and evolve organically through collaboration and ongoing agency by the community and key stakeholders.
Cath has led and contributed to initiatives that range from precinct activation strategies, to smaller tactical urbanism and temporary installations. Strategies are tailored to amplify local voices, foster belonging, and catalyse enduring social, economic, and cultural outcomes.
We have experience in breathing life back into underutilised places. We recognise there is often resistance to change, as it can stir feelings of uncertainty, nostalgia and loss of familiar rhythms or traditions. As such, we will work alongside you to manage these changes in a sensitive and participatory manner.